We’ve all encountered the salesperson who offers to help, and then proceeds to push a product that’s completely unrelated to what we are needing. You might find yourself thinking, “Are they even listening to what I’m saying?”Well, if the salesperson is taking a transactional approach to selling, chances are they’re more focused on their sales goals [...]
No matter how fantastic a sales person you are, no matter how much training you have had, no matter who you work for or what you are attempting to market or sell, there is one thing that cannot be changed: Across all business segments today, and within each of those business segments, both products and [...]
It’s probably pretty safe to assume that nearly everyone could use more hours in the day, right? Whether you’re running out of time to meet a project deadline, trying to get more done between meetings, or just need more time to sleep.We often find ourselves unable to meet deadlines because we spend our days putting out [...]
Product and corporate brands are more prevalent than ever in the U.S. We see them everywhere in our daily lives -- from our breakfast cereal to our local sports stadium.In fact, we see them so often, one has to wonder if they really have that much impact. After all, there are so many different brands vying [...]
