Having speaking skills at the right time to interact with media is critical to success!

When we least expect it, we may be faced with managing a crisis situation that requires very special skills. How you interact with members of the media during this time of crisis is crucial. You have one chance to create and deliver a cohesive message that is well received or risk fallout from a PR catastrophe. Your firm’s image and credibility are priceless. An opportunity exists for building or destroying that image in the eyes of the public, with employees, and with the media when a crisis situation occurs. There are very specific skills that media relations require at this critical time.

This rigorous one-day Crisis Media Training workshop focuses on providing team members with the tools and speaking skills required to communicate with the media during a crisis. This training workshop teaches participants how to develop and deliver a formal statement that can be used during a media crisis situation. Videotaped press conference role-plays, interviews, and briefings are followed by one-on-one feedback sessions to provide individual coaching from a trained instructor. These skills can be successfully used when maintaining general media relations as well.


Participants will learn to:

  • Understand and be able to satisfy the media and public’s need

  • Properly interact, rather than react, with the media

  • Deliver correct information in a timely manner

  • Build and deliver a clear and consistent message that sticks

  • Overcome nervousness when dealing with the media

  • Develop and practice delivery skills (voice/gestures) that convey the message credibly

  • Understand buyer types and what factors motivate them

  • Build a positive image that the press utilizes rather than demoralizes

Class size: Up to 10
Length: 1 Day
Delivery Method: Private

I enjoyed how highly relative the material was. The role-playing portion was a great way to learn the course material. Our instructor was excellent, knowledgeable, and extremely professional.

Plant Manager, Chemicals Manufacturer

I thoroughly enjoyed the critiques and feedback portions of the program. I learned to take items from other participant’s styles. The training staff was very positive and helpful in all aspects of the program.

Safety Program Manager

“The role-playing portion was a great way to learn the course material.”

We Follow-Up

All of our programs come with follow up. This includes post Workshop follow-up delivered by our Fathom Software. This system delivers one question a day for 2 weeks via email on content. Questions can be answered quickly and are scored. A leaderboard tracks results and a gift is given to the winner.

Private workshops also include the follow-up options below which can be scheduled at any time after the initial experience and expire one year after the session is held. These sessions may used to reinforce continued participant learning by practicing new skills and techniques learned in the workshop. You may choose one option below or discuss a combination with your Fathom Representative:

A. Webinars
B. Lunch and Learn
C. 1/1 Participant Coaching (On-Site)
D. 1/1 Participant Coaching (Phone)