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When we least expect it, we may be faced with managing a crisis situation that requires very special skills. How you interact with members of the media during this time of crisis is crucial. You have one chance to create and deliver a cohesive message that is well received or risk fallout from a PR catastrophe. Your firm’s image and credibility are priceless. An opportunity exists for building or destroying that image in the eyes of the public, with employees, and with the media when a crisis situation occurs. There are very specific skills that media relations require at this critical time.

This rigorous one-day Crisis Media Training workshop focuses on providing team members with the tools and speaking skills required to communicate with the media during a crisis. This training workshop teaches participants how to develop and deliver a formal statement that can be used during a media crisis situation. Videotaped press conference role-plays, interviews, and briefings are followed by one-on-one feedback sessions to provide individual coaching from a trained instructor. These skills can be successfully used when maintaining general media relations as well.

Participants will learn to:
  • Understand and be able to satisfy the media and public’s need
  • Properly interact, rather than react, with the media
  • Deliver correct information in a timely manner
  • Build and deliver a clear and consistent message that sticks
  • Overcome nervousness when dealing with the media
  • Develop and practice delivery skills (voice/gestures) that convey the message credibly
  • Build a positive image that the press utilizes rather than demoralizes

Class Size: Up to 12
Length: 1 day
Corporate Training Schedule Corporate Training, Training Programs, Business Consulting

"I enjoyed how highly relative the material was. The role-playing portion was a great way to learn the course material. Our instructor was excellent, knowledgeable, and extremely professional. "
Plant Manager
Chemicals Manufacturer

"I thoroughly enjoyed the critiques and feedback portions of the program. I learned to take items from other participant’s styles. The training staff was very positive and helpful in all aspects of the program."
Safety Program Manager

With more than 20 years of experience in the management turnaround environment, Fathom Corporate Training based in Austin, Texas, works with clients who are facing critical challenges in management, sales, customer service and branding in commoditized markets. We can help you to increase employee satisfaction, lower your turnover, increase revenues and raise profit margins. Fathom Corporate Training’s customers include some of the world’s most successful firms and recognized brands. Fathom Corporate Training is based in Austin, Texas, and has training facilities in New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Diego, San Antonio, Dallas, Detroit, San Jose, Indianapolis, Jacksonville, San Francisco, Columbus, Austin, Memphis, Baltimore, Charlotte, Fort Worth, Boston, Milwaukee, El Paso, Washington DC, Nashville, Seattle, Denver, Las Vegas, Portland, Oklahoma City, Tucson, Albuquerque, Atlanta, Long Beach, Kansas City, Fresno, New Orleans, Cleveland, Sacramento, Mesa, Virginia Beach, Omaha, Colorado Springs, Oakland, Miami, Tulsa, Minneapolis, Honolulu, Arlington, Wichita, St. Louis, Raleigh, Santa Ana, Cincinnati, Anaheim, Tampa, Toledo, Pittsburgh, Mexico City and Toronto. Find out more about what our clients are saying.

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Tel: 512-689-4600

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