Your brand is both the mental and emotional “real estate” held in the minds and hearts of customers. Selling your TOTAL BRAND VALUE vs. PRICE alone to current and potential customers drastically improves your ability to compete in a saturated marketplace. When your firm’s brand and its products and services are completely differentiated from the competition, your odds for success are exponentially increased. Research suggests that those brands that engage people emotionally and that differentiate themselves command prices 20% to 200% higher than competitors’ and sell in far higher volume. This workshop focuses on selling the value of the firm’s total brand solution vs. competing on price to win and keep new business!