If your brand is a “commodity” in sea of competition – Read on!

Your brand is both the mental and emotional “real estate” held in the minds and hearts of customers. Selling your TOTAL BRAND VALUE vs. PRICE alone to current and potential customers drastically improves your ability to compete in a saturated marketplace. When your firm’s brand and its products and services are completely differentiated from the competition, your odds for success are exponentially increased. Research suggests that those brands that engage people emotionally and that differentiate themselves command prices 20% to 200% higher than competitors’ and sell in far higher volume. This workshop focuses on selling the value of the firm’s total brand solution vs. competing on price to win and keep new business!

OBJECTIVES

Participants will learn to:

  • Recognize and build value into commoditized products and services

  • Identify the six elements of a successful brand

  • Build passion and respect for the firm, its products and services

  • Identify how brands become cults

  • Understand and communicate the firm’s brand story in the market place

  • Create and use proof stories to sell

  • Understand buyer types and what factors motivate them

  • Define and target new clients for the firm’s products and services

Class size: Up to 16

Length: 1 Day

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You should know that your presentation received nearly all excellent ratings. With comments like, “very articulate and knowledgeable,” “valuable,” and “informative,” I can assure you that you’ve impressed this group…not always an easy task! View Full Letter (PDF)

Kirsten I. Amspaugh, Chairperson, PICA, Inc.

“With comments like, “very articulate and knowledgeable,” “valuable,” and “informative,” I can assure you that you’ve impressed this group…not always an easy task!”

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We Follow-Up

All of our programs come with follow-up. This includes post Workshop follow-up delivered by our Fathom Software. This system delivers one question a day for 2 weeks via email on content. Questions can be answered quickly and are scored. A leaderboard tracks results and a gift is given to the winner.

Private workshops also include the follow-up options below which can be scheduled at any time after the initial experience and expire one year after the session is held. These sessions may used to reinforce continued participant learning by practicing new skills and techniques learned in the workshop. You may choose one option below or discuss a combination with your Fathom Representative:

A. Webinars
B. Lunch and Learn
C. 1/1 Participant Coaching (On-Site)
D. 1/1 Participant Coaching (Phone)