Does it feel like your brand is a “commodity” in a sea of competition?
Your brand is the mental and emotional “real estate” held in the minds and hearts of your customers. Selling your TOTAL BRAND VALUE vs. PRICE alone to current and potential customers drastically improves your ability to compete in a saturated marketplace. When your firm’s brand and its products and services are completely differentiated from the competition, your odds for success are exponentially increased. Research suggests that those brands that engage people emotionally and that differentiate themselves command prices 20% to 200% higher than competitors’ and sell in far higher volume. This workshop focuses on selling the value of the firm’s total brand solution vs. competing on price to win and keep new business!
Participants will learn to:
Recognize and build value into commoditized products and services
Identify the six elements of a successful brand
Build passion and respect for the firm, its products and services
Identify how brands become cults
Understand and communicate the firm’s brand story in the market place
Create and use proof stories to sell
Understand buyer types and what factors motivate them
Define and target new clients for the firm’s products and services
Class size: Up to 16
Length: 1 Day
You should know that your presentation received nearly all excellent ratings. With comments like, “very articulate and knowledgeable,” “valuable,” and “informative,” I can assure you that you’ve impressed this group…not always an easy task! View Full Letter (PDF)