Fathom Training
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SELLING BRAND VALUE WORKSHOP

Does it feel like your brand is a "commodity" in a sea of competition?

Your brand is the mental and emotional "real estate" held in the minds and hearts of your customers. Selling your TOTAL BRAND VALUE vs. PRICE alone to current and potential customers drastically improves your ability to compete in a saturated marketplace. When your firm’s brand and its products and services are completely differentiated from the competition, your odds for success are exponentially increased. Research suggests that those brands that engage people emotionally and that differentiate themselves command prices 20% to 200% higher than competitors’ and sell in far higher volume. This workshop focuses on selling the value of the firm’s total brand solution vs. competing on price to win and keep new business!

Objectives
Participants will learn to:
  • Recognize and build value into commoditized products and services
  • Identify the six elements of a successful brand
  • Build passion and respect for the firm, its products and services
  • Identify how brands become cults
  • Understand and communicate the firm’s brand story in the market place
  • Position successfully and differentiate the firm, its products and services from the competition
  • Define and target new clients for the firm’s products and services
Class Size: Up to 16
Length: 1 Day
Corporate Training Schedule Corporate Training, Training Programs, Business Consulting

 
 

"You should know that your presentation received nearly all excellent ratings. With comments like, "very articulate and knowledgeable," "valuable," and "informative," I can assure you that you’ve impressed this group...not always an easy task!"   View Full Letter (PDF)
Kirsten I. Amspaugh
Chairperson
PICA, Inc.


With more than 20 years of experience in the management turnaround environment, Fathom Corporate Training based in Austin, Texas, works with clients who are facing critical challenges in management, sales, customer service and branding in commoditized markets. We can help you to increase employee satisfaction, lower your turnover, increase revenues and raise profit margins. Fathom Corporate Training’s customers include some of the world’s most successful firms and recognized brands. Fathom Corporate Training is based in Austin, Texas, and has training facilities in New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Diego, San Antonio, Dallas, Detroit, San Jose, Indianapolis, Jacksonville, San Francisco, Columbus, Austin, Memphis, Baltimore, Charlotte, Fort Worth, Boston, Milwaukee, El Paso, Washington DC, Nashville, Seattle, Denver, Las Vegas, Portland, Oklahoma City, Tucson, Albuquerque, Atlanta, Long Beach, Kansas City, Fresno, New Orleans, Cleveland, Sacramento, Mesa, Virginia Beach, Omaha, Colorado Springs, Oakland, Miami, Tulsa, Minneapolis, Honolulu, Arlington, Wichita, St. Louis, Raleigh, Santa Ana, Cincinnati, Anaheim, Tampa, Toledo, Pittsburgh, Mexico City and Toronto. Find out more about what our clients are saying.

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Tel: 512-689-4600



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