Is it really a "win-win" deal if one party is unhappy? 


For some people, negotiating is sheer misery. They’re concerned with failing to achieve their goal, or alienating the other party… or both.

And yet, negotiation happens every day. Whether we’re selling products or services, purchasing supplies, negotiating salary and job requirements, obtaining internal resources for project support, or even agreeing on household chores.

Unfortunately, the negotiation process can quickly become combative when one or both parties are focused solely on getting the upper hand and winning at the expense of the other. Rejection of another's proposal can easily cause hurt feelings or result in a power struggle that leads to a stalemate.


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