How Can I Help You Today? ... And, I Really Do Mean That! - Transactional vs. Consultative Selling  

We’ve all encountered the salesperson who offers to help, and then proceeds to push a product that’s completely unrelated to what we are needing. You might find yourself thinking, “Are they even listening to what I’m saying?”

Well, if the salesperson is taking a transactional approach to selling, chances are they’re more focused on their sales goals than your needs. And for some small, quick purchases in the retail market, this approach is perfectly fine. But if you want to build a long-term relationship with your customer, consultative selling is the way to go; particularly in business-to-business markets.

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