Can you put a price on brand value? 

Product and corporate brands are more prevalent than ever in the U.S. We see them everywhere in our daily lives -- from our breakfast cereal to our local sports stadium.

In fact, we see them so often, one has to wonder if they really have that much impact. After all, there are so many different brands vying for our attention everywhere we look. Isn’t one just like another?

Well, no… that’s exactly the point of branding. With today’s saturated marketplace, a company can’t differentiate their product or service without a unique brand identity.

If your product is just a commodity in a sea of competition, chances are good that you are missing out on sales. And the potential for loss is more than the tangible cost of lost sales. The intangible elements of a brand can account for more than one-third of shareholder value, according to a study by Interbrand and JP Morgan.

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